client: Lagom.
services: Brand identity, packing design, communication design.
category: Cafe & Bistro.
region: Vilnius, LT.
The Lagom bistro is a unique identity project located in the heart of the old town of Vilnius. With its charming, cozy atmosphere and inviting decor, Lagom offers a warm and welcoming experience to all who enter its doors. The bistro's identity is built around the concept of "lagom," a Swedish word that roughly translates to "just the right amount." This philosophy is reflected in the bistro's menu, which features a carefully curated selection of dishes that are neither too much nor too little, but just right. The design identity project for Lagom bistro is a warm and inviting representation of this small bistro. The project features a clean and understated logo that incorporates the word "lagom" in a simple, elegant font. This logo is paired with a muted color palette that reflects the bistro's natural and minimalist aesthetic.
The design identity project perfectly captures the friendly and cozy atmosphere of Lagom bistro through its use of warm colors, elegant typography, and amusing illustrations.
